Do I Need a Publicist To Get Any Worthwhile Publicity?

Q: Don’t you need a publicist or do a lot of groundwork to get worthwhile publicity?

A: Not really and it depends on your ultimate goals. I’m personally not in it to be famous, but instead I choose to generate lots of low-key publicity that is beneficial for my business. I am asked for interviews, quoted in articles, etc. and those things bring in new subscribers and customers steadily, but I’m certainly not famous. Nor do I have any desire to be.

If you position yourself as an expert in your market, you can receive plenty of worthwhile publicity. Becoming an expert isn’t always from sending out press releases either, but also from having plenty of quality content out there, being visible in search engines, networking correctly, etc.

Also, keep in mind that fame comes at a price. Talk to just about any book author that knocks herself out on a publicity tour. Ask her what a difference it made in book sales. It’s a huge investment of time and expense and doesn’t always give back a great return.

The low-key approach works well and you won’t burn yourself out!

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